Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. So, phone, tablet, computer, even VR headsets are places where your business may benefit from showing up online. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and new potential customers. In simpler terms, it's a way for companies to promote their products or services online. I like to encourage viewing your website as a "digital store front", take the same consideration into account when working on your website as you would your product displays in a physical store.
At its core, digital marketing aims to reach audiences where they spend a considerable amount of their time: online. From the website itself to a business's online branding assets—digital advertising, email marketing, online brochures, and beyond—there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Digital marketing is vital for modern businesses as the internet plays a significant role in how today's consumers make purchasing decisions.