Notice anything odd? Yeah, we're still building this website. Good things with time!
So you want to learn about Search Engine Optimization, eh?
Search Engine Optimization in Syracuse
With over 8 years of experience in SEO, we've seen a LOT. We serve the area of Onondaga County, Syracuse, and can even come visit you in person to discuss your website and it's performance compared to your goals and vision.
What is SEO and How Does it Help my Business?
What is SEO?
SEO, or Search Engine Optimization, is the practice of improving your website's visibility and ranking on search engines like Google, Bing, and Yahoo. Essentially, it's about optimizing your online presence so that when people search for products, services, or information related to your business, they're more likely to find you.
Now, how does SEO help your business? Well, consider this: When potential customers are searching online for something you offer, they typically click on one of the first few results that appear on the search engine results page (SERP). If your website isn't among those top results, you're missing out on valuable traffic and potential customers.
By implementing effective SEO strategies, you can improve your website's ranking and visibility, making it more likely to appear at the top of search results. This increased visibility can lead to more organic traffic to your site, which in turn can result in more leads, conversions, and ultimately, business growth.
In essence, SEO helps your business by:
- Increasing Visibility: By optimizing your website, you increase its chances of appearing in relevant search results, making it more visible to potential customers.
- Driving Organic Traffic: Higher visibility means more organic traffic to your site, as users click through to learn more about your products or services.
- Building Credibility and Trust: Websites that rank well in search results are often perceived as more credible and trustworthy by users, which can positively impact your brand reputation.
- Targeting Qualified Leads: SEO allows you to target specific keywords and phrases that are relevant to your business, ensuring that the traffic you attract is more likely to convert into leads or sales.
Overall, investing in SEO can be a powerful way to boost your online presence, attract more customers, and ultimately, drive business growth. The most important thing to know about SEO is that it takes time, with results appearing over the course of 3-6 months.
How do I Measure my Performance?
We used Key Performance Indicators, also known as KPI. These usually consist of two "layers":
Primary KPI
- Organic Leads/Revenue
- Organic Traffic
Secondary KPI - Site Health Indicators
- Engagement Rate (formerly: Bounce Rate, Time on Page, Sessions per User)
- Aggregate Ranking
- Impressions
- Click-Through Rate
These items, when combined, help us get a holistic overview of how your website is performing. We can further define successful key phrases, identify new key phrases, and otherwise seek out new opportunities to help you find new customers!
SEO Magic in Action
SEO acts a steady source of income once dialed in, allowing for consistent growth over time.
SEO Pricing
Local Businesses & Brick and Mortar Locations
Each and every SEO package we have is custom built for you, because every website and marketing niche is unique. Furthermore, every budget is unique. For well established eCommerce groups using Shopify, it's easy for us to create growth within the first 3-6 months which means we can drive more revenue to you quickly (albeit, with some elbow grease). The below pricing is meant as a guide to understand the price ranges.
Basic SEO Package
500/month
This is for small, "mom and pop" style businesses that need to modernize, drive traffic, and turn their website into the digital equivalent of their physical store or service location. This includes 2-5 content deliverables (depending on scale of each item) and SEO optimization and advice.
Comprehensive SEO Package & Email Marketing
1,000/month
SEO isn't everything! Sometimes you need to capture that traffic and convince them to come back later, and that's where SEO and Email Marketing synergize. How's that for buzzword use? This includes 5 pieces of content per month, including edits of existing content, SEO optimization, and advice.
SEO, Email Marketing, and Product Photography
2,000/month
This package is for a full on shop that needs not only SEO support, but wants to grow their email and SMS lists while supporting their beautiful products with professional photography. This includes up to 10 pieces of content (new, edited, optimized, or otherwise) to help bolster website authority and drive traffic.
eCommerce & Shopify Stores
We LOVE Shopify sites, we've made over 20 Shopify sites hit not only their first organic revenue goals but also hit their stretch goals. If you're looking to steadily improve your revenue in online stores, we can help you. Keep in mind that these prices are meant as a guideline, and custom pricing and packages are always on the table. I would much rather help you out at a cheaper rate, than know you're not getting the service and performance from your store that you deserve.
Basic SEO Package
2,000/month
This gets you started, we can guide you through how to set up your Shopify store to not only be scalable but also upgrade it to be more secure (from things like the annoying "vendor" hack), and otherwise ensures you are well set up to start growing steadily on the year over year mark.
Comprehensive eCommerce Package
3,000/month
You've got competitors, we've got data on them. This campaign is for those with an established store who want to drive not only more revenue, but want to see what it takes to take their competitors down a peg as well. We'll cook best practices into every step of the process as we work towards making your website the sales beast it should be! Oh, and we add in Email Marketing too! This includes up to 10 pieces of content per month.
Priority SEO Package
5,000/month
We only offer one of these per year, this is the end all, be all, of our packages. You get priority support, completely custom campaigns, best practices, competitor research, Email Marketing, Product Photography, and everything we can think of to help you perform. This comes with up to 20 pieces of content per month, depending on priorities and goals.
*Custom pricing is available upon request, if you have experienced a sudden decline and need a "triage" package, please let us know!
Are you Local to Syracuse or Onondaga County?
Good news! We visit locals in the area of Syracuse and Onondaga County. Sometimes it's just easier to show you the data in-person, allowing us to have an impromptu working session together. This also helps me specifically, the SEO guy, as I get to experience your business first hand. Content is King, but Context is Queen!
What do I get in my SEO Package?
Technical support, content creation, visual website improvements, and more!
As each package is unique, it's easiest to just give you an idea of what all can be included in your websites SEO package:
- Content creation, editing, modification, and optimization. Content is King! Without good content, Google has a hard time understanding your website and that means less people finding you and buying your product or service. Every SEO campaign will include content creation or editing at some level, it's a pre-requisite that is required. Deliverables can vary from 2-5 pages a month, up to 20.
- Technical optimization is always included as well, many items SEO's can fix such as 404 errors, looping 301 redirects, and some niche cases like image optimization. That being said, some Core Web Vitals require a professional Developer of some sort.
- If on Shopify, we are experts at stitching together new page templates and designs using your existing theme. We do this for two reasons, firstly it's always nice to make a page pretty and bring it into line with "best practices" of UI/UX. Secondly, we can cook in SEO practices such as interlinking, improved content with targeted keywords,
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